Having already determined what a sitemap is, here’s how to create a sitemap and get your organic SEO rankings boosted!
The first thing you need to do is look at the existing content on your website and see how everything is structured.
If you’re starting from scratch, I recommend you look at your competitors websites and take a look at their sitemaps for inspiration.
A simple example wouldbe:
The numbered pages are the first-level pages.
The lettered pages are the second-level pages.
The roman numeral pages are the third-level pages.
This is classed as a 16 page website, minus the legal pages.
As a general rule of thumb, I advise my clients to use the homepage as a general overview. Most people spend up to 15 seconds on a website before they leave it. You want them to find what they are looking for within that time-frame.
Create a hierarchy of pages based on their importance and how you want the search engines to index them. Try not to go more that 3 levels deep into the sitemap.
According to Search Engine Journal, you should aim to create a sitemap that has a shallow depth, meaning it only takes three clicks to navigate to any page on your website. That’s much better for SEO purposes.
Create a sitemap for yourself to organise your pages first, before starting your website design. It will help you and your vision.
Do you already have a website? Why not go over your existing sitemap and make sure that it’s still working for you and your business model. You never know, it might have changed!